.Manly Bands is a direct-to-consumer dealer of guys's bands. The firm introduced in 2016 after John Ruggiero, the founder with his better half Michelle, could not find an ideal wedding band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our experts discussed the firm's founding, special band materials, as well as much more. Since then, Manly Bands has acquired its own supplier. The production of bands from, mention, Jack Daniel's scotch barrels or Fender guitar cords creates compelling video, points out Ruggiero, perfect for storytelling on social media sites as well as elsewhere.The whole sound of our discussion is actually embedded listed below. The records is modified for span and quality.Eric Bandholz: Offer our team a rundown of what you carry out.John Ruggiero: My better half, Michelle, and I started an online ring provider referred to as Manly Bands in 2016 to address an issue of wedding ceremony bands for men. Our experts were merely wed. I have big fingers and also couldn't locate a ring that I liked that was certainly not overpriced. My alternatives were actually getting from a directory or even possessing something custom-built.I found yourself getting coming from a site. The ring got there in a standard mailer, without carton or even client service. It was actually an awful experience through today's ecommerce requirements.Our team got gotten married to, relocated to Fla, and required a work. Our team told our own selves, "Our team are actually both business people. Why do not we create our very own company?" We explained the types of complications we will seen and also how to address all of them. My ring adventure appeared, and also we opted to try to address it for other guys.Our objective when our company began was actually to pay out rental fee. We presumed creating a couple thousand bucks a month coming from this would be excellent. Our experts considered it a way of life service, certainly not high-growth. It was just Michelle and me in our garage designing bands and sending them out to clients. Our experts had actually appealed something. Our message sounded with potential customers.Michelle as well as I make a great crew. I create ideas, as well as she is actually the implementer. A ton of our excellence goes to her artistic mind. She labels the bands as well as creates personas. She connects the rings to consumers. Illustrating a ring entirely as "eight-millimeter black" failed to cut it.Our company made bands coming from unique products, including Port Daniel's barrels or even special steels. Your business took off. Since then, we've developed dramatically. Our team right now have more than 55 folks in the Manly Bands family. Concerning half of those are actually band craftsmens that work in our just recently obtained manufacturing store in Utah.Bandholz: When did you get a producer?Ruggiero: Concerning a year and an one-half back. We had actually been their customer for many years, so we knew all of them well. A lot of their service was retail, which didn't rate of interest our company-- visiting mom-and-pop jewelers. They maintained their retail consumers and trademark name. Our experts acquired a few of their resources and delivered over workers.Bringing on a production crew has actually been one of the greatest points our company have actually done. It is actually been actually fabulous to head out there certainly as well as view them bring in rings out of Fender guitar strands or steel coming from an M1 Abrams tank.Bandholz: Exactly how does in-house production effect marketing?Ruggiero: It is actually been actually massive. Taking a camera to the opposite of the office and also shooting the team using lathes to cut the metal rods or bourbon barrels right into bands creates unbelievable online video. We possess our video camera crew on the market constantly. Our team utilize that video footage on our social media sites and in our adds and also email lists. Our company try to ensure that given that most companies in the guys's band room don't manufacture. They drop ship or even order coming from foreign and then ship it out. However our experts desire it to last a life-time as well as be something individuals may take satisfaction in.We've possessed a great deal of excellence with our army culture compilation, where our experts resource unique military components. Our experts have the M1 Garand rifle inventory, the timber part, from World War I. Enjoying our group placed that in the lathe and reduced a part out for a ring is interesting.Our advertising for those bands refer to the record, the soldiers, where the weapon was utilized, as well as things like that. My wife and also I studied filmmaking in college. Our team use our skills to inform and narrate. For instance, I just recently obtained an e-mail coming from a customer that discussed that his gramps used to drive M1 containers. The customer skilled some of those bands to his gramps, and they possessed quite a psychological substitution. It behaves to aid clients connect with their past and also create one thing purposeful.Bandholz: Where can people get a ring coming from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, as well. I'm on Twitter and LinkedIn.